Regulators are now concerned this massive UK deal, which last year was 50 percent higher than what Google paid for US placement more than six years ago for a far more populous region, may stifle competition. Apple benefits greatly from this, with an estimated $9 billion a year from such placement deals, though the company has never disclosed concrete figures. Analysts estimate that amount has only increased in the years since. In 2014, court documents revealed a $1 billion payment Google made to secure default position on mobile Safari in the US.
“The scale of these payments is striking and demonstrates the value that Google places on these default positions.”įor years, mobile Safari has relied on Google search, making the iPhone a substantial revenue-generator for Google’s mobile ad business and giving Google a competitive edge over the competition.
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